Growth Asia | consulting

Growth Asia is a brand and marketing consultancy that helps challenger brands win in competitive mass markets across the Asia Pacific.

Challenger brands rarely fail for lack of ambition. They fail when the foundations aren’t in place: weak product-market fit, an under-developed brand, marketing that can’t drive both short-term sales and long-term growth, and operations that aren’t ready to scale.

We help brands entering Asian markets or expanding across the region, in many categories, get those foundations right. Then we plan their growth in phases: Lean + Loud at the start, Fast + Famous as they scale.

Asia Market Growth

Asia Market Focus

Premium Asian Markets:

• Japan

• Korea

• Hong Kong

• Taiwan

• Singapore

• Australia/NZ

Mass/Premium Segments:

• Malaysia

• Thailand

• Indonesia

• The Philippines

• Vietnam

• Indo-China

Largest Asian Markets:

• China

• India

Markets

Growth

Our Growth Frameworks

Challenger brands need a different playbook from market leaders. Our frameworks take you from strong growth foundations, to clear strategic choices, to phased plans that scale.

- Growth to Market (GTM): Assesses your current strategic growth foundations across four areas: Product Market Fit, Brand Development, Marketing Communications and Operational Alignment.

- Compete to Win (C2W): Helps you make clear strategic choices about where to play and how to win in competitive Asian markets.

- Challenge at Scale (C@S): Phased growth planning that moves your brand through three stages: Start, Expand and Penetrate.

Our Growth Model: Lean + Loud → Fast + Famous

Start lean, with a focused product, and loud brand & marketing that acts bigger than you are.

Then be ready to scale product-market fit fast and make the brand famous.

Our Services

Business & Market Strategy

How will you compete and win across highly competitive Asian mass markets? How do you assess where you are now & where to grow next?

Regional Business Strategy

Specific Market Entry Strategy

Brand & Marketing Strategy

Marketing Communications Strategy

Phased Growth Plans

When you're launching a new product or entering a specific market - what then is the go-to-market plan, the launch plan, and the marketing, sales & marcomms plan?

Market Entry Plans

Product/Category Launch Plans

Marketing and Sales Plans

Marketing Communication Plans

Local Market Implementation

To ensure your plans are implemented effectively, we can help find/align retail, sales, agency & operational partners to help brands launch & grow effectively in local markets.

Distributor and Retail Partners

Local Regulation & Certification

Local Agency Partners

Local Operations Teams

Services

Work

Our Work

Grow Different

Challenger brands don’t win by playing the market leader’s game. They win by growing differently: a sharper product focus, a brand that acts bigger than it is, and marketing that drives sales today while building the brand for tomorrow.

We work with start-up, scale-up and mature brands looking to expand in Asian markets. The key feature of our clients is that they want to find a better path to both short term & long term revenue growth - while challenging the market & the consumer to choose a better way - for themselves, their community & the planet.

One of the key foundations of their success - whether they are B2B or B2C clients - is that they don’t limit their growth opportunities to small or niche markets. With the right products, distinctive brand development and effective marketing & operational execution they can challenge at scale to achieve significant mass market growth.

Grow Different empowers them to challenge the status quo.

Consumer Brands
& B2B Business
Driving Asian Growth

We work across many industry categories - including food & beverage, FMCG, beauty & cosmetics, travel and logistics, health & wellbeing, and other consumer and business brands - all looking for growth in APAC markets.

The industry, market & opportunity may vary - but the challenge of creating significant short term growth balanced with long term brand & sales remains the same. We have the experience across many industries to develop powerful, mass market growth solutions across Asia Pacific markets.

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Social Good & Sustainable Organizations

We also work with a range of social good and sustainable organizations - including for profit sustainability businesses, charities, NGOs and social & environmental organizations.

The core challenge is that the important operational work they do needs to be supported by a significant level of commercial fundraising, consumer sales or partner support.

So the same effort we put into our sustainable operations should also be reflected in our brand and marketing efforts. The success of both is inextricably connected.